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The Irresistible Offer Matrix

Offer Creation Matrix

August 06, 20233 min read

Irresistible offers help you build a sustainable business long term


This is the step by step process that you can use to build offers that your clients or audience will love.

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Nailing Your Offer is important for many reasons like:


  • Your message is not resonating


  • Your prospects don’t understand your value


  • You keep getting pesky objections


  • You keep getting info seekers


  • You want to charge premium prices


These are symptoms of an unscalable offer and an unclear message


Being Super Specific And Taking Imperfect Action Is The Key To Creating An Irresistible Offer


Your offer should be structured around the journey of your ideal client, and what they need to hit their goals(not what you think they need)


Core Offer - Your offer should have the ability to create quick wins in 90 days or less


Every Offer Has 3 Things:


  1. An urgent problem that the market is looking to solve

  2. A clear promise or result that the offer helps the client achieve in 90 days

  3. A clear process to get there


This is how we identify the 3 keys


  • Problem - what problems are your ideal clients experiencing and what can you help them solve (brain dump)

  • Identify which one that you can help the client solve within 90 days

  •  What outcomes will they get in 90 days once its solved (over all transformation)


Now create a statement - be specific


I help - Single Mothers

Achieve/Do - 5k months in their affiliate business

Metric/Timeline - in 90 days

so they can - finally build the house of their dreams

Without - having to work crazy overtime at their job


Your offer has to pass the courtroom test, meaning is it specific enough that we can track and see if it actually got the promised result or not.


How to get clients results (How to create your method)


Your offer always determines the method


Have a clear way to explain and sell what your offer does to get the desired result (signature process)


I help Single Mothers make an extra 5k a month in their affiliate business  in 90 days so they can  finally build the house of their dreams Without  having to work crazy overtime at their job


Now take your promise and Braindump the action steps that it will take to achieve the result, on a piece of paper.



After you braindump all the steps on a piece of paper group all the common steps together into (3 to 6 pillars)


  1. Ex. Target Client avatar - Target Avatar Framework

  2. Ex. Build an audience with their avatar in mind

  3. Ex

  4. Ex

  5. Ex

  6. Ex


Then name these areas and name the process


This will be your signature process. Put it in order so clients know what they will be doing to get the results within a 90 day period


When you're making your steps, make them in a way that they can get small wins fast


To Make Your Offer Great You Need 3 Things


Content 

Coaching 

Community

 

Pro Tip: Select Offers in A Growing Market - They make you move forward faster. There are 3 Main Markets that will always exist because they have the most pain for us as humans.


They are: Health, Wealth and Relationships


You can always have sub-niches that your offer in any of those 3 categories.

Set Your Value Mapping Call Here: https://bit.ly/new30mincall


offeroffer creationlead magnetonline business
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Antonio Bailey

I help high ticket coaches enroll 3 to 5 new clients a month

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