Master Facebook Messenger for Client Enrollment

This training focuses on using Facebook Messenger to enroll new clients and set up to three to five calls a day without appearing spammy. The key is to maintain frame control, ask the right questions, and build genuine relationships.

What You Will Learn

• Maintain frame control to guide conversations effectively

• Ask non-invasive questions to avoid raising defenses

• Build genuine relationships to establish trust and rapport

• Have outcome-oriented conversations to achieve clear goals

Frame Control

Holding authority and control over the conversation is crucial to prevent others from running amok in your inbox. For a deeper understanding of frame control, I recommend "Pitch Anything" by Oren Klaff.

Non-Invasive Questions

Ask questions wrapped in context to avoid raising defenses. Examples include:

• What is your vision for the future of your business?

• What do you think has been holding you back from reaching your goals?

• How long has this been an issue for you?

Building Relationships

Engage with content by reviewing at least three posts on their profile to understand them better. Enter conversations with a clear, polite reason for being there, and listen attentively by taking notes and referring back to them in future interactions. Empathize by putting yourself in their shoes and addressing their concerns genuinely.

Outcome-Oriented Conversations

Identify if the prospect is a fit for your program, potential collaboration, or just a valuable connection. Provide insights that the prospect may not have realized, elevating your status in their eyes. Once you have enough information, confidently suggest a call to discuss their needs in more detail.

Actionable Advice

Engage and initiate by starting with their content and then initiating a conversation in Messenger. Ask the right questions to understand their vision, challenges, and duration of issues. Provide value by offering insights and quick wins to build trust. Propose calls once trust is established.

Success Stories

Highlight individuals who have successfully implemented these strategies and achieved great results.

Conclusion

By mastering the art of asking the right questions and building genuine relationships in Messenger, you can set three calls a day and unlock new opportunities. Engage, listen, and tailor your approach to your prospect's needs, building trust as the foundation for successful client enrollment calls.

Additional Resource

Complement this training by writing "social selling" in the comments to receive a cheat sheet and extra training.

Final Thoughts

Always approach conversations with a clear understanding of who the prospect is. Focus on giving value and building trust before proposing any calls. Know what you want to achieve from each interaction and guide the conversation accordingly.

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